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Of kings, cognac and context: Is device marketing on the rocks?

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Maybe it's time for new rules.

Louis XIII of France was kind of an odd monarch to name a cognac after. The boy king was crowned at the underage age of eight in 1610. Later he became known as "the chaste king," because he stayed married to the same woman and was never known to have any mistresses. Not the randiest of royals.

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